Giants sell naming rights to left shoulder

The ever-evolving naming-rights market took a new turn yesterday with the announcement that the New York Giants have struck a $35 million, 15-year deal to rename their new practice facility the Timex Performance Center — as part of which the team will wear a Timex patch on the left shoulder of their practice jerseys. The NFL recently okayed corporate logos on practice uniforms only, though you have to wonder if it’s a slippery slope that’s inevitably headed toward this.


4 comments on “Giants sell naming rights to left shoulder

  1. That seems like an awful lot of money for what seems to me, at least at first glance, to be minimal exposure. I guess the NFL Network will show their facility and jerseys during camp this summer. Does this strike anyone else as too pricey?

  2. You think that’s something? Wait until they read about what some soccer clubs in South America have been doing (or were doing): putting the names of sponsors on the back of the players’ shorts.

    Yes, you read that correctly!

  3. Wake me when the put the sponsor’s logos on the cheerleaders’ shorts…

    Come to think of it, wake me when they get sponsor deals for Penthouse, Trojan Condoms, bug spray and abortion clinics in the NFL….

  4. Maybe you haven’t noticed by the LA Galaxy have “Herbalife” Plastered all of there stuff. There pimping a pyramid sceme!
    Worse than Lifelock!

    Herbalife International, founded in 1980, is a company that sells weight-loss, nutrition and skin-care products by multi-level marketing[2], also known as network marketing. It has been the subject of controversy and lawsuits.