How to make no news sound like good news in your stadium campaign

D.C. United owner Jason Levien gave a clinic yesterday in how to give an upbeat press statement about stadium talks without actually saying much of anything at all:

The 800-pound gorilla is the stadium, and we’ve been hard at work at that. [Levien Sports and D.C. United counsel] David Mincberg has been doing a ton of work on that. I have. We’ve got a ton of other people who are heavily involved in that. I said that we were going to use the machete, and I think we’re in the middle of the forest. We’re using it right now.

But I think we’re getting a lot of cooperation and support from the city, obviously, and I feel like we’re definitely make tangible progress. Hopefully that will continue. I’m anxious to have something more specific to report, but until we do, we’ve got to keep chopping ahead…

It’s very collaborative and positive, but there are hurdles that remain to figure it all out, to put all the pieces together. It’s really very interactive is what I’d say…

We certainly have a lot of work to do, and there are some obstacles. They’re not insurmountable, it’s just every time you do something like this, and you have to draw other people into it who have different views or may have to sign off on it, you have to get them on board…

And so on. The only real D.C. United stadium news, which I neglected to note in the frenzy of stadium news last month, is that Levien has ruled out a move to Baltimore in order to focus on the Buzzards Point site in D.C. that’s been discussed since last fall. If you click through that link, you’ll be reminded that D.C. councilmember Jack Evans said back then that he hoped to have “the framework” for a stadium in place by the end of the year; that didn’t happen, obviously, but I’m sure whatever is happening is very collaborative and positive, and involves lots of machetes.


One comment on “How to make no news sound like good news in your stadium campaign

  1. I just use Chrome, Ghostery, and block Press+.

    I imagine this works on any site that uses Press+ to implement their paywall.

    How’d you like that so-called “survey” about the Kings arena?

    1) All the questions presume you really want an arena at 7th and K;
    2) You then have to give them your name and email address to respond.

    Terrible. And someone from Think Big will quote the results as if that “survey’s” results are perfectly valid.