Cubs set up marketing website for Wrigley reno project, MLB.com pretends this is news

MLB.com really wants to be taken seriously as an independent news site separate from its MLB owners, but it’s tough with articles that begin like this one:

Fans interested in tracking the restoration of Wrigley Field and showing their support for the project can follow the progress on a new website, WrigleyField.com, which the Cubs launched on Tuesday.

Or, in English: Chicago Cubs owner Tom Ricketts has set himself up a PR site about his plans to renovate Wrigley! One where the first thing that hits you in the face when you visit is a petition to sign supporting the project as a “win for the Chicago economy, the Lakeview community, Cubs fans and the team.”

There’s more on the site, but none of it would exactly qualify as new information, or even information at all. (Sample FAQ Q&A: “Q. Will the unique character of Wrigley Field change? A. No, the project will preserve the unique charm and historic traditions of the Friendly Confines.”) But you’re still better off visiting there than reading Carrie Muskat’s MLB.com article, which reads like it was lifted from a Cubs press release, concluding, “If you love Wrigley Field, and want to see it preserved and prosper, this is the site for you.” Now that’s hard-hitting journalism.


3 comments on “Cubs set up marketing website for Wrigley reno project, MLB.com pretends this is news

  1. It isn’t hard hitting journalism, Neil. But then, when it’s written by Ms. Muscat – an employee of MLB and effectively a press agent for any information MLB wishes to disseminate – we shouldn’t expect it to be.

    No real news, then. I watched a WGN news clip from the Lakeview meeting last week with about 70 residents. Not much could be gleaned from it other than that residents care ‘way less’ about what Ricketts does inside the ballpark than what he does outside of it. Which is entirely fair in my book. What he does within the walls of his own property really doesn’t affect residents that much, barring scheduling extra night games, of course.

    Oh, they did note that the Mayor of Cicero (who had the title “President” on his name tag, curiously… has Cicero seceded?) has offered the Cubs free land and no restrictions on, well, anything at all really, if they relocate there.

    I thought “Preserving” something invariably meant “not changing” it? I guess I need to buy a new OED.

  2. Ricketts was also on one of the national radio shows this morning (Dan Patrick, maybe). Methinks someone finally convinced him that he wasn’t really winning the PR battle and better start putting a better shine on his somewhat abrupt statements to this point.

  3. I could care less if they set up a website that tries to improve the PR aspect of this: Good PR or not, the Cubs are absolutely correct in all of this. They have the right to improve their product in any way they can. It’s shameful that the mayor’s office and some stupid alderman (do we really expect anything else from Chicago democratic politics?) are really the only things holding this up.