F.C. Dallas to use naming-rights money for renovations; city funds next?

I’ve been meaning to write about F.C. Dallas‘s plans to expand and add a partial roof to their stadium for a while now, but have held off because I’ve been trying to figure out how it would be paid for. And today we have a hint, with an article about the team’s naming-rights deal with Toyota:

Terms of the deal were not disclosed, but Hunt Sports Group vice president Dan Hunt assured the assembled VIPs and media that it would run “significantly into the future.” Hunt also said that the partnership with Toyota will help enable recently discussed stadium improvements such as a partial roof along with expanded suites and premium seating.

“It will obviously help with those things,” he said. “As we continue to grow, I know that the city is committed to helping improve this facility, so it’s all coming together.”

Okay, that doesn’t really explain anything, other than that 1) the team will be getting an unknown amount for naming rights, and 2) the city of Frisco may kick in some money as well. This is yet another case where it’d be nice if local reporters took the time to ask more about finances, but I guess there’s no time when there’s important alternate-jersey news to be reported.


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