An executive at The Weather Channel says a significant investment is needed for the network to remain at its current headquarters in suburban Atlanta.
Shirley Powell, executive vice president of corporate communications, said in a statement to The Associated Press the company needs significant levels of investment due to projected growth. She said The Weather Channel is in discussions with Cobb County and the local chamber of commerce about ways they can support the company’s growth and investments.
The Marietta Daily Journal reports that these could include “significant” tax breaks for the Weather Channel agreeing to stay in town.
That sounds bad, and it is, but the Atlanta Journal-Constitution’s Kyle Wingfield notes that at least the Weather Channel is talking about adding about 250 jobs at an average salary of $75,000. The Braves, meanwhile, are promising 4,014 jobs (some at projects surrounding the stadium) for a total payroll of $61 million, which is an average salary of … $15,000? Clearly those aren’t full-time jobs, which makes sense, since most baseball jobs aren’t.
Which means if you pro-rate it to maybe 1,500 full-time equivalent jobs, then Cobb is looking at shelling out at least $200,000 per job, which is just dismal. But then, “dismal” is increasingly looking like Cobb’s middle name.