I guess this is a victory of a sort: After a flurry of articles calling into question the NFL’s claims of an economic windfall for New York and New Jersey from hosting the Super Bowl, including mine and one from the Associated Press, Crain’s New York business columnist (isn’t that redundant?) Greg David began his column yesterday by writing, “The Super Bowl probably didn’t generate the $500 million in economic activity that the host committee claimed based on a study that wasn’t credible enough to be released.” But no worries, because, as he explained in perfect 5th-grade persuasive-essay format (topic sentence, details, concluding sentence), the game was still a “windfall” for its host city. Why?
- The Super Bowl was free advertising for New York. Because who can put a price on putting New York on the tourist map?
- The Super Bowl “highlighted the city’s ability to handle any big event in stride.” This is really the same as point #1, but is especially hilarious given that the main visitor memory of the game is likely to be this.
- “The hotels did well.” David might have wanted to actually call some hotels; the AP did, and found that many were actually underbooked, with one midtown hotel manager declaring, “All of the anticipation and the hype about what this was going to bring for hotels in New York City has not materialized.”
- “One of the biggest subliminal messages is that winter in New York is not a big problem for tourists.” Admittedly, the weather on Sunday was lovely. So long as you left straight for the airport at halftime and didn’t wait until the next day for your flight, when, not so lovely.
- You didn’t need pricey game tickets to be a part of the action. There was a giant slide in Times Square, and only a 45-minute wait to ride on it! And, um, the press conference in Newark was free! Who can put a price on that?
Speaking of putting a price on things, David didn’t attempt to do any of that, because “windfall” is such a nice evocative word. His concluding sentence: “Big events are important to the city, and should be a part of any administration’s economic agenda.” Business journalism, ladies and gentlemen.