The Texas Rangers announced yesterday that they’d sold the naming rights to the Ballpark at Arlington (formerly Ameriquest Field, until Ameriquest broke the economy and went belly-up) for an unknown sum, and that the stadium would henceforth be known as “Globe Life Park in Arlington.” Which is one of the worst names for anything ever — the Fort Worth Star Telegram helpfully noted that “fan reaction to the new name on social media sites ranged from unimpressed to outraged, with comments such as ‘barf,’ ‘lame’ and ‘at least they kept Arlington in the name’” — or at least was, until this a couple of hours later:
The New Orleans Pelicans and Louisiana-based Smoothie King have reached a 10-year agreement to rename the New Orleans Arena as the Smoothie King Center.
On the bright side, at least it’s clear what a Smoothie King sells, unlike a Globe Life. Still, it’s getting increasingly hard to see why anyone should be using these branded names for buildings, since they change about as often as soccer jersey logos. (Thankfully, no one has tried to insist that we call them “Qatar Airways FC Barcelona.” Yet.) It’s easy enough to call the Rangers’ ballpark “the Rangers’ ballpark” (in fact, it’s officially been “The Rangers Ballpark in Arlington” the last few years, not that I’ve noticed), call the New Orleans arena “the New Orleans Arena,” and so on. At least until the teams give us a cut of the product-placement moolah. Hey, New York City’s transit agency does it!