The District of Columbia has released a transportation management plan for its proposed D.C. United soccer stadium, which is meant to plan for traffic and transit impacts if the stadium is built. Naturally enough, the Washington Business Journal has missed this entirely, and instead focused on “Lookit all the stuff that the stadium will be used for!!!”
In addition to 23 United games, with an average attendance of 19,200 fans, five international soccer matches are expected to sell out the stadium, as will three annual concerts. Five community events will draw a projected 4,000 visitors each, and 10 “other events,” such as NCAA lacrosse games, will average 6,000 fans each.
Where, exactly, did these numbers come from?
D.C. United provided the District with a preliminary estimate of how the stadium will be used.
Uh, yeah, right. So let’s start with those 23 United home games. The MLS season includes 17 home games; the report notes that United has 20 home games scheduled for 2014, but that’s only because the team made the CONCACAF Champions League, which won’t happen every year. There’s no explanation of how they got to 23, but presumably if they make the playoffs (yeah, yeah, the MLS Cup, but Americans still think of it as the playoffs) then that would amount to 23 games — as a maximum, but in a down year it could be as few as 17.
The rest of the events — international friendlies, concerts, lacrosse, etc. — those are apparently made up out of whole cloth, though they’re reasonable goals to shoot for. But again, the numbers could end being lower, depending on how badly touring acts want to play in an outdoor 20,000-seat stadium, how much competition the stadium would get from other D.C. venues, and so on.
Finally, the report notes that the United stadium hasn’t been designed yet, and might hold as few as 18,000 fans, which would make an average 19,200 attendance a bit unlikely. (United also hasn’t drawn anywhere near 19,000 fans per game in recent years, though presumably they’re hoping that will change in a new stadium.) The 19,200 figure, it’s explained, is meant as a “conservative” estimate — which, since this is a transportation document, means it’s the likely top end, since you want to account for maximum usage when you’re thinking about traffic.
All of this is fine — for a transportation report. What it is not is an actual projection of what will take place at a United stadium. So what’s the Washington Business Journal’s lede?
The proposed D.C. United stadium at Buzzard Point will be in use 46 times per year, and for much more than just soccer.
Sorry, but we have some lovely parting gifts…