The Atlanta Journal-Constitution reported recently on a $23 million proposal “tucked into Gov. Nathan Deal’s budget” for an expanded parking deck at the new Falcons stadium. “You wouldn’t build something like this parking deck for just eight games, Frank Poe, head of the Georgia World Congress Center Authority (owner of the World Congress Center, the Georgia Dome, and the new stadium) told the paper. “You build it because it’s sustainable for all the other businesses we have on our campus.” Maybe what Poe meant was “You build it and hope somebody actually turns up.”
Unfortunately for Atlanta, they haven’t been turning up much. For fiscal year 2014, the World Congress Center saw just 390,870 convention and trade show attendees. That’s down 17 percent from the previous year, and less than half the 807,000 attendees the center saw in 2007. It’s even far less convention business than the 601,000 attendees the center saw in 1989 — and that was two expansions ago. And if anyone thinks a big new parking garage is going to lure thousands to downtown Atlanta, the World Congress Center Authority has another trick to lure all that new business: a big new hotel.
The Authority just issued a Request for Proposals for a new 800- to 1,200-room hotel next door to the GWCC. According to the RFP, “The Authority envisions a new Hotel, if developed, to be an immediate enhancement to financial viability and dynamism of surrounding facilities, GWCC convention business, and to the City of Atlanta and the State of Georgia in general.” That would of course be the dynamism of a failing convention venue and a brand new $1.1 billion stadium, along with the booming convention business.
Add a P.S. on the work of the consultants: PriceWaterhouseCoopers produced a “market analysis” in October 1996 that forecast that after the latest center expansion, completed in 2002, the World Congress Center would see 1.4 to 1.5 million convention and tradeshow attendees a year. Didn’t quite work out that way.