I honestly don’t get why Milwaukee’s commercial realtors are so hot for a new Bucks arena — the Commercial Association of Realtors Wisconsin previously announced plans to come up with its own arena funding proposal, though I don’t believe they followed through — but they’ve stepped it up a notch by announcing they’ll be buying billboard space to tout the project. One such ad reprinted in the Milwaukee Business Journal reads “New ARENA jobs = 10,000,” which, well, I guess they’re not the Commercial Association of Copywriters Wisconsin.
Other things I don’t honestly get: Why the Business Journal’s Rich Kirchen wrote an entire article repeating the realtor ads’ claims without, you know, doing some checking to see whether ARENA jobs really = 10,000. (SPOILER: Almost certainly not, especially when even arena proponents only say that “many” of these jobs would be permanent.) There’s a fine line between reporting on a PR campaign and giving it free publicity — as many people may end up seeing these ads from this article as will in the flesh — and I’d say this piece crosses it. Though come to think of it, maybe the way the Business Journal portrayed the billboard thumbnail was a clever commentary on the arena’s actual likely impact: