When you’re locked in a flamewar with the legislators you need to pass your football stadium funding plan, what can you do to get people excited about it again? Release new renderings of what the stadium might look like if it ever gets built!
Now, sure, you or I might look at this and think, “Wow, those upper deck seats are going to be a million miles from the field, sitting atop two (or three?) levels of luxury suites and looking down even on the scoreboard.” But that’s not how HOK designer Eli Hoisington thinks of it:
“There’s a trend where everything is luxury, everything is suites now. And we put the general die-hard St. Louis fan front-and-center, embedded in the experience.”
Hoisington’s example of “front-and-center”: Fans will get a three-story brewpub on the outside of the stadium, where they can buy beers and look out at the Mississippi River. Also a 30-foot-wide observation deck for looking at, again, not the game.
Here’s where I would normally make a joke about a slow, muddy river being more entertaining to watch than the Rams, but you know what? This isn’t about what the Rams have done on the field lately, or what they’ll do in the future, or even whether diehard fans might enjoy watching the team through good times and bad, because that’s what diehard fans do. This is about stadium designers thinking that the best thing can do for “regular fans” is give them a really big place to get drunk while watching the game on TV monitors. The saddest part of which is that in the modern NFL-watching experience, it may actually be true.