How sad is the state of journalism in the year 2015? Sadder than the fact that the Las Vegas Review-Journal, an ostensible newspaper that reports on news, ran an article with the headline “10 cool things about the new Strip arena,” because we know these kids today like listicles, or something. No, the sad part is how low the R-J’s bar is for cool:
5. T-Mobile is rumored to have landed the arena naming rights, but company officials are not commenting. Talk of Las Vegas-based Ultimate Fighting Championship buying the name appears to have gone nowhere.
That’s right, Vegas sports fans: It’s cool that your new arena will be named after a cellphone company. Wooooooooooooo! Hey, maybe it’ll even have a cool nickname, like, uh, like, “the T.” That’d be cool!
Other things noted as cool include the fact that luxury suite owners will be able to walk from their cars to their seats via a special bridge so as not to have to hobnob with the hoi polloi, and that Toshiba will be installing face-recognition video cameras to send fans customized digital ads and then measure how long they stand staring at them. (No word on whether Toshiba’s cameras can distinguish staring in fascination and staring in horror.)
The top-ten list does include the fact that MGM and AEG are paying for the arena without public subsidies, which is cool, though in a truly cool world it would just be business as usual. That is not the world we live in, though, so one-tenth of a yay.