Just when you think the Atlanta Braves stadium deal can’t get any worse — it goes and gets worse! The Atlanta Journal-Constitution’s Dan Klepal dug up the latest gift that Cobb County has awarded the Braves owners: a ban on any private entities within a half-mile of the new taxpayer-funded stadium renting out their parking spaces to Braves fans.
Commissioners in February quietly passed an ordinance that outlaws property owners within a half-mile of the stadium from charging for parking during games and other special events at the stadium…
“This irks the (heck) out of me,” said [local office building owner Fred] Beloin, who has previously tangled with the county over zoning around the stadium, and was unaware of the ordinance until told about it an Atlanta Journal-Constitution reporter. “They say they’re increasing my property value and then they do everything in their power to make sure I get no benefit out of it.”
The ordinance closes off potential revenue for dozens of businesses that own more than 10,000 private spaces — many of which could compete with the team for parking revenue.
The way that it works: The new ordinance says that you need an “accessory special event parking license” to rent out your parking spots during Braves games, and such a license “will not be issued if primary access to the accessory special event parking area is from public right-of‐way within the limited access zone.” (I.e., if you drive there on a public road, i.e., everywhere within half a mile of the stadium.) The Braves themselves are exempt from needing a license, as a “major tourist attraction.”
Klepal’s article says that “the restriction could mean fewer parking options on game days, making it less convenient or more expensive to go to a stadium with no direct MARTA access,” but it’s unlikely that this is the Braves owners’ intent. Rather, it puts private parking lot owners over a barrel as the Braves try to negotiate to rent their spaces for use during games — as I told Klepal for his story, “One good way to get leverage is to make the thing you’re negotiating for worthless to the other party. And that’s precisely what Cobb County’s ordinance tries to do.”
As for the county and team officials that put this Braves parking monopoly in place, they say they never meant to discriminate against private parking lot owners, who they said can file appeals to the county if they want to rent out their own spaces on game days. Rather, they said, it’s about … safety. Safety?
“We know that when fans come to a Braves game, no matter where they park, they associate their experience with the Braves,” Plant said. “Our concerns focused mainly on two areas — safety of the fans and the free flow of vehicles through the areas around the ballpark.
“With that in mind, we requested that the county create an ordinance covering an area around the ballpark to protect fans who are attending the game and ensure that they receive the same safety, security and convenience provided in the lots we control.”
Run that by me again? Denying private parking lot owners the right to let Braves fans park there helps provide fans with “safety, security and convenience” because, I guess, quality control? Except that there’s nothing in the ordinance talking about the quality of the parking — the only way this ensures fan safety is if you assume the Braves can provide a safer experience than local business owners, which would be dubious even if we weren’t talking about a team that regularly has people fall to their deaths at games.
FoS reader Andrew Ross points out that this may be the lamest excuse for a self-interested policy since the Philadelphia Eagles tried to ban outside food at their stadium on the grounds that someone might smuggle in an exploding hoagie. It may well end the same way that controversy did, with team officials sheepishly repealing their attempt at a revenue grab amid the public uproar, but expect a few months of lawsuits first, at the least.