The owners of the New York Yankees, facing slipping attendance during the team’s 4th-place finish and a growing acknowledgement that their new stadium is kind of crappy in many ways for watching baseball, have announced some tweaks to the building for next year, including replacing some of the notorious obstructed-view bleacher seats with new “patio bars” and adding a kids’ play area in right field similar to what the Mets have:
Three other lounge and patio areas will also be built. All the additions will be open to all ticket-holders.
The team also said it would make available about 2,500 seats per game at $15 or less.
This wouldn’t normally be big news — offering some discounted seats and additional amenities is common for a team seeking to boost attendance during a rebuilding phase on the field — except that it’s the Yankees, who have traditionally stuck to the line that such niceties as entertainment areas and being able to see the game from your seat are amenities that are beneath them. (The last major change at the stadium prior to this was to remove seats and add tables for rich fans to rest their beers on.) There was no immediate clarification as to which seats will be available for $15 (I wouldn’t hold your breath about “for less”), but at least some of the crappiest views will now come without quite such crappy price tags.
The Steinbrenners will presumably be paying for the renovations out of their own pockets, though again given that it’s the Yankees, we can’t entirely rule out them somehow trying to wheedle a tax break of some kind out of this. More news if and when it becomes available.