If there’s one sure truism in the sports stadium world, it’s that the honeymoon effect drawing fans to a new building varies depending on the quality of the product on the field: Put together a winning team and you can get something like the Cleveland Indians‘ six-year sellout streak; a losing one, and you’re more likely to be the Miami Marlins.
The Atlanta Braves have a brand-new stadium, and are in last place with an 11-19 record. Fans aren’t exactly turning out in droves:
After a couple initial sellouts, the Braves have settled into 12th in major league attendance. They were averaging a bit more than 30,000 (tickets sold), a good number considering that the team hasn’t averaged that high for a season since 2013. But not exactly the eye-popping boost you’d expect from the lure of a new ballpark.
Okay, maybe it’s just that it’s early in the season, and more fans turn up once it’s summertime? We can check that by looking at Baseball Reference’s year-over-year attendance chart, which shows how teams are doing in attendance compared to the same number of games the previous year. The numbers show that Braves attendance is up an average of 4,980 a game from 2016 at Turner Field — the third-largest jump in baseball, but still nothing to write home about. It looks like any honeymoon effect from the Braves move from downtown to suburban Cobb County will be marginal at best, at least unless the team gets good in a hurry, in which case it’s less “build it and they will come” and more “build Dansby Swanson and they will come.”