I decided not to make fun of the Los Angeles Rams for reports of low attendance at their opening game of their second season back in L.A. on Sunday, because they’re playing at the L.A. Coliseum, and also they’re still the Rams. But with photographic evidence, it’s really hard not to point and laugh, at least a little:
Glad to see the Rams fans taking part in the "Dress as a seat" promotion. Looks really cool. pic.twitter.com/CdmmSydnIq
— VikingsGraphics (@VikingsGraphics) September 10, 2017
Okay, so maybe fans are just waiting to get a chance to see the Rams in their shiny new space stadium in 2020, by which point maybe the team will also be able to win more than four games in a season. (Assuming football hasn’t been banned as a health hazard by then, anyway.) Still, attendance was pretty bad last year too, so unless L.A. fans are more into seeing a fancy roof than actual football — assuming what the Rams play qualifies as actual football — this does not bode super well for the team’s plans to charge the highest price for seat licenses in recorded history.
The one interesting thing I would note is that, like last year, the empty seats are mostly distributed pretty evenly around the stadium, which would indicate fans who bought tickets but then didn’t feel like actually showing up to use them. (Tickets going unclaimed for as low as $6 on the secondary market would further support this theory.) So maybe there are lots of people in L.A. buying season tickets now with little intention of using them, but just hoping to be first in line for season tickets at the new place once it opens in another three years? If so, the Rams had better have a hell of a season in 2019 to ramp up the excitement, and/or consider backing off on those PSL prices some, because they’re going to have quite the sales drive required once it’s time to convince all those empty seats to become full ones in 2020.