NFL fever is still at an ice-cold pitch in Los Angeles, where both the Rams and Chargers saw tons of empty seats yesterday. Take it away, sports Twitter:
Kickoff at the Coliseum between the Rams and Redskins. Not many here to see it. pic.twitter.com/XAwandU2l6
— Lindsey Thiry (@LindseyThiry) September 17, 2017
— Ray Lismon (@Raybeno11) September 17, 2017
As with last week, the empty seats are scattered throughout the stadiums, so this looks like a case of people buying tickets and then not using them, either because they’re trying to get on a season-ticket waitlist for when the teams’ new stadium opens in 2020, or because tickets are cheap enough that they figure they’ll buy a season strip and only go when there’s a good opponent and there’s nothing good on TV that day. (Or maybe just when a team they actually care about comes to town: The hottest Chargers ticket on StubHub is vs. the Oakland Raiders.) Also, by one estimate half the maybe 20,000 fans if you’re being generous at yesterday’s Chargers-Miami Dolphins game were rooting for the Dolphins, which apparently was a problem at times in San Diego, too, but still.
None of this is a crisis just yet: It can take a while to build a fan base for a relocated team, and obviously the big push is for fans to go see the teams at their new stadium in three years. Still, when you’re trying to charge record seat-license prices, you really want to see pent-up excitement about your team, and that’s not exactly what’s going on here. There’s been talk for years that L.A. football fans have been happy just to watch the best games of the week on TV without having a home rooting attachment; if so, the no-shows could be a sign that it’s going to be tough to build actual fan bases for the Rams and Chargers, beyond just having games be a thing people just want to go to when their actual favorite team from somewhere else shows up. More data points are needed, so let’s keep an eye on this throughout the season.