The Los Angeles Rams and Chargers have announced the impending start of personal seat license sales for their new stadium when it opens in 2020, which is always a fun moment because it lets you see how much teams think their fans will put up with paying just for the right to pay more money on top of that for actual tickets. So what do these two teams that have had trouble drawing flies at their temporary digs think Los Angelenos will spend to see games at their new one?
- For the Rams, PSLs will start at $1,000 for the cheap seats, and go up to $100,000 for the priciest ones.
- For the Chargers, PSLs will start at “we’re not saying yet, we don’t want to frighten off anyone who might actually consider themselves a Los Angeles Chargers fan” and run to a maximum of $75,000.
The Los Angeles Times describes these particular seat licenses as “an NFL first,” since it’s more a long-term low-interest loan than an actual purchase: After 50 years, the price will be repaid to whoever holds the PSL at that point. In practice, this isn’t much different from an outright purchase — if I’m using this present value calculator right, $100,000 in 2068 dollars is worth about $8,700 in money today, meaning it will cost the Rams and Chargers pennies on the dollar to “repay” the license fees shortly after first contact with the Vulcans. I’m not entirely sure why they’re going this route — marketing ploy or tax dodge are my two best guesses — but it’s not a significant departure from the traditional PSL route.
As for what fans will get for the “premium” seat-license experience, the Orange County Register has you covered, and it apparently will involve lots of sitting in oddly shaped chairs talking to no one while enjoying a view of the seats on the opposite side of the stadium:
And let’s not forget jumping up and down with glee in an almost entirely empty room while looking at who knows what, maybe a wall with a big-screen TV on it, maybe just a wall:
If nothing else, I’m glad to see that the L.A. stadium clubs will feature seating that is a full yard wide, to accommodate Americans’ growing rumps. Truly state of the art.