Here’s an article from the Globe and Mail on the Calgary Saddledome that starts with an extended Charles Dickens reference, because man, oh man, does sportswriting get boring after a while if you don’t mix it up.
Once columnist Roy McGregor gets to the point, it turns out to be that unlike the things Charles Dickens saw on his visit to Canada — and, presumably, Dickens’ works themselves — the Flames‘ arena wasn’t built to last, or at least “wasn’t made to produce revenue in the deep streams demanded these days by professional hockey.” (Whereas Canadian buildings in 1842 were? Hey, it’s not my metaphor.)
This is an assertion we can actually check! Hey, Forbes magazine, how does the Calgary arena compare to the rest of the NHL in revenues? Unfortunately, Forbes doesn’t break down the NHL by venue revenues, but the Flames rank 21st out of 30 overall in the league in total revenues, which is neither great nor awful. They’re about $22 million in annual revenue behind the Edmonton Oilers, the team that’s most often held up as an example of a nearby franchise that got a new arena and is now thriving — spending $1.2 billion on a new arena to get back $22 million a year in new revenue would be spectacularly stupid, which is no doubt why the Flames’ owners want the city of Calgary to spend much of the money instead. And if that strikes you as spectacularly stupid in turn, McGregor has an answer for that: revitalization!
In this era of what he calls “sportainment,” André Richelieu says that, increasingly, arenas are being built as entertainment hubs, the “jewel box,” so to speak of massive developments that go far beyond any sporting event.
Richelieu, who has taught sports marketing at Laval University and is currently a professor at École des sciences de la gestion in Montreal, says “The rationale behind these real estate projects is to trigger traffic all year round in order for the new stadium complex to become a point of convergence for the community and, in some instances, revitalize a neighbourhood.”
Yeah, no, not so much. With numbers like this, maybe it’s understandable that you’d reach for the Dickens quotes instead.