Atlanta Falcons owner Arthur Blank, like many NFL owners, decided to require fans to buy personal seat licenses to be eligible to buy tickets for his new stadium when it was opened back in 2017. (He also got about $700 million in public money to help pay his construction bills, but that still left him about $900 million short.) Blank then had trouble getting Falcons fans to keep up with their PSL payments, as also often happens in the NFL, after fans realized that paying twice for the same tickets just to get to see crappy Falcons games was not such a great deal. The obvious solution would be to start offering some tickets for sale without asking fans to buy ticket-purchasing rights first, but how, since team officials had previously gotten fans to cough up for PSLs by saying they were the only way to get seats?
The answer, as revealed yesterday, is to get rid of the seats: