Speaking of stuff sports teams owners build because they think it’ll help them make more money, the Chicago Cubs ownership has revealed the next renovations to Wrigley Field coming down the pike:
As part of the 1060 Project, an overhaul to the stadium and the area surrounding the venerable ballpark, the Cubs revealed plans for the first of four “premier experiences” Tuesday and launched a priority list for those interested in plopping down a $500 deposit to secure their spot for the right to some exclusive amenities.
The American Airlines 1914 Club is scheduled to open for the 2018 season underneath the club box seating bowl between the home and visiting dugouts.
After the last out of the ’16 season, crews will begin tearing apart the lower bowl behind home plate to build the shell for the club, which will not provide a view of the field but will give fans with tickets in the area a place to go before and during games for upgraded food and beverage options, shelter from the elements and private restrooms. The re-done seating area will be ready for the ’17 season and construction will continue underneath.
Cubs owner Tom Ricketts is paying for this out of his own pocket, so at least there are no worries about public subsidies going to create what will effectively be an upscale private bar in a baseball stadium. And as far as the Wrigley Field experience goes, the effect should be minimal: The dugouts will be moved a little bit farther down the lines, but probably hardly anyone will notice otherwise.
Mostly, it’s a reminder of what “state-of-the-art” is all about in stadium construction: ways to sell well-off people stuff that can justify sky-high ticket prices. Cubs VP for sales and marketing Colin Faulkner told the Chicago Tribune, “They’re paying up to $350 a ticket in that area and the value that we’re providing them right now is not in line with what they expect.” Apparently what makes people who can afford $350 a ticket feel like the expense is worth it is some marble tabletops to sip their top-shelf liquor at, and not having to go the bathroom next to the hoi polloi. Strange world we live in.