The owners of the Minnesota Vikings have announced they’re 90% of the way toward selling out their stadium-builder licenses (i.e., PSLs) for their new stadium, having raised $115 million toward their $125 million goal as part of funding for their $1 billion stadium.
That’s good for them, but it points up how crazily unbalanced the PSL market is, with the Dallas Cowboys raising about $650 million, the San Francisco 49ers, New York Giants, and New York Jets a bit over $300 million apiece, and teams like the Vikings and Atlanta Falcons down in the $100 million range. That sort of explains why NFL teams are willing to pay $550 million to go to Los Angeles for its supposed PSL riches, though not really, since unless the Rams suddenly become as popular as the Cowboys they’re still only looking at maybe $250 million of added PSL sales, which according to my math is less than $550 million.
The other interesting bit is that, as has been the case with other PSL deals, the Vikings sold out the best seats and the cheapest ones first, and it’s the mid-priced ones that are the toughest sells. That could be a commentary on our increasingly economically polarized society, though it could also just mean that NFL teams are lousy at setting prices. Either way, if you have $2,000 burning a hole in your pocket and a desire to spend it on the right to buy football tickets (which will cost extra money to actually buy, of course), then Minnesota has a deal for you.