Want to read a really bad article about Philadelphia 76ers owner Josh Harris’s quest for a new arena? Sure, who wouldn’t! But, you may be asking yourself, how do I know that I am identifying every possible bit of badness, for maximum schadenfreude action? Fret no longer, for here is a step-by-step guide:
- Start by looking at the URL to see if it’s from a legitimate news source, or whatever passes for one these days. “Play Pennsylvania” appears to be a site about gambling in Pennsylvania, but all of its domain registration contacts are in Malta. This, it turns out, is because it’s owned by a Maltese lead generation company, “lead generation” being corporate jargon for “getting people interested in things.” The author of the article is at least an award-winning freelance journalist and former standup comic, but we’re not off to a great start.
- On to the article itself: “The Sixers have made it clear they do not intend to rent the Wells Fargo Center (owned by Comcast Spectacor) beyond the expiration of their lease in 2031.” Sure, and I don’t intend to still be driving a 2013 car in 2031, but you know what? Unless I find one that saves me so much on operating costs that it’s a better deal, or someone buys me one, I probably will be.
- “When you own a venue, you own the development rights and collect rent from every concert promoter, trade show and college team to whom you lease the space.” You also own the debt from building the place, and the additional revenues from renting it out are seldom enough to pay that off, especially in a city that would then have two similar-sized arena competing for concerts and trade shows. (Remember concerts and trade shows? Those were good times.)
- “They have options. Of course, matters like ‘who pays for it/tax incentives’ and infrastructure will ultimately drive the decision.” Yes, matters like that! Now let’s never speak of who’ll pay for it again, because this is not that kind of article!
- “Building another arena next to the existing one doesn’t make economic sense. … A new arena will need to be somewhat removed geographically from the existing Sports Complex and have the opportunity to develop other uses with it.” This is a worthwhile nod to the above point about arena glut, but also completely misses the point about how arenas compete: Being across town from another arena isn’t sufficient to avoid conflicts. That’s why New Jersey’s Izod Center shut down in 2015 after competition from Newark’s Prudential Center ten miles away (and also Brooklyn’s Barclays Center across two rivers) when it was paid to shut down by, hey look, it’s Josh Harris!
- “Here are three locations the Sixers should consider for their new home.” This is the real point of the article, and look, I get it, the Sixers are in the news, and you write for a somewhat sports-adjacent sort-of publication, and “Where else could the Sixers go?” is the kind of thing that might get you a few clicks, and you’re probably being paid based on your traffic numbers. But “Where will the local team owner build his inevitable arena?” is a tired bad-journalism cliche at this point, especially if you’re not looking at how it would be paid for or if he would even want one if somebody else weren’t helping to foot the bill. Especially if you’re just speculating wildly without any apparent sources for where Harris might actually be looking. (Top three wild speculations, if you’re wondering: Camden, on the Schuylkill River near 30th Street Station, and “I dunno, maybe the suburbs somewhere?”)
To be fair, this post actually isn’t much worse than the kind of thing one frequently reads in the actual daily news media — but that’s more an indictment of the actual news media than an endorsement of this. Coverage of sports stadium demands has been pretty bad for decades, and now that reporting is being left to overworked, underpaid writers working for shadowy offshore gambling-promotion companies, it’s only going in the wrong direction. Media literacy is the only real solution at this point, so as long as there’s still money for quality schooling instead of it being siphoned off to pay for private development projects … oh. I see what you’re doing, sports barons — well played!