The New York Mets have seen the largest drop in attendance from last year of any MLB team, and somebody thinks they’ve spotted a trend:
“The problem is last year the tickets were really expensive and the team stunk and that can really stick with fans for a while,” said Jon Greenberg, the executive editor of Team Marketing Report, an industry publication.
In the mid-1990s, Greenberg said, teams could count on new stadiums to help them boost ticket sales for several years, but that trend has ended.
“Stadium fatigue sets in much faster than it did before,” Greenberg said, noting that new stadiums built in Baltimore and Cleveland in the early 1990s led to long periods of increased attendance for both franchises. “When Camden Yards and Jacobs Field were built, they were a big deal and were a complete change. The novelty has worn off.”
That last note about stadium fatigue isn’t entirely untrue, but it’s also worth noting that the Orioles and Indians both got really good on the field around the same time they opened their new stadiums, which is the main reason their attendance honeymoons were so long. Cellar-dwelling teams have not been so lucky: The Pittsburgh Pirates jumped 41% in attendance the year they opened PNC Park, then fell 28% the next year after losing 100 games in 2001; the Cincinnati Reds had a similar but less-dramatic drop two years later.
Some of this is no doubt stadium fatigue &mdash Camden Yards could have drawn fans in the early ’90s even if the Orioles had been playing like, well, the Orioles — but mostly it’s just an expression of the same principle at work as always: If your team is winning, you can stretch a honeymoon out for a few years; if not, it’ll likely fizzle in two to three. Every stadium draws curiosity-seekers its first season, and every stadium is pretty much back to baseline attendance levels ten years down the road. Florida Marlins, you have been warned.