Matthew Artz of the San Jose Mercury News revealed some of the details of Floyd Kephart’s Oakland Raiders officially secret stadium plan on Saturday (full plan is here), and immediately turned to stadium experts to evaluate how good a deal it is. Well, one stadium expert. Actually, Marc Ganis, a paid consultant for the NFL who immediately declared Kephart’s plan to be “the worst stadium proposal I’ve seen … by far” — because the Raiders owners wouldn’t get many public subsidies:
The proposed $900 million, 55,000-seat facility adjacent to the O.co Coliseum would be financed entirely by the Raiders, the NFL and future stadium revenues. The Raiders would have to dip into sponsorship revenue and naming rights fees to help repay $300 million in loans needed to offset an estimated funding gap.
And, other than parking garages, the stadium would get no subsidy from the surrounding “live-work-play” technology campus Kephart plans to build on the rest of the sprawling Coliseum complex. The plan includes 4,000 homes, a shopping center, 400 hotel rooms and several office buildings.
“I can’t think of any sports team owner that would take a proposal like this even remotely seriously,” Ganis said, noting that San Diego has proposed a major public subsidy for a new Chargers football stadium. “It’s so one-sided and so bad, that it’s almost as if local leaders are saying ‘we can’t really do anything, so go ahead and leave.’ “
Finally, toward the end of the article, Artz gets around to explaining the Kephart proposal, which is this:
- The Raiders would pay for a $900 million stadium via $200 million from personal seat license sales, $200 million in NFL G-4 funding, $100 million in cash, $300 million borrowed (from somewhere, paid back somehow, possibly from naming rights and other revenues), and $100 million from the sale of 20% of the team to Kephart for $200 million.
- Kephart would buy 90 acres of the Coliseum site from the city and county for $116 million, then develop it into apartments, shopping, a hotel, and office buildings.
- The city and county would spend about $80 million of that on new parking garages, while paying off $100 million in remaining Coliseum debt from … somewhere.
- $100 million in infrastructure improvements would come from “grants.”
- The A’s would have space (somewhere) reserved to build a new stadium until 2019.
Admittedly, that’s a pretty bad deal for the Raiders, though not an awful lot worse than the team’s one in Carson, which would likewise require the team to pay for the stadium with its own revenues. (The upside of Carson would mostly be that things like naming rights should bring in somewhat more money in the larger L.A. market.) It would also potentially be a bad deal for Oakland, which would sell 90 acres of land for only a little over $1 million an acre, which Newballpark.org notes is “ridiculously cheap” given how much other nearby parcels have gone for. In fact, the only clear beneficiary of Kephart’s plan would be, let’s see, who would end up with all the proceeds from development on land that he got a dirt-cheap price … oh, right, Kephart!
The real question here is why Oakland and Alameda County thought that a private developer could somehow come up with a way to turn a project with more than $1 billion in costs and nowhere near that much in potential new revenues into a win-win for all concerned, via elfin magic or something. Mayor Libby Schaaf’s whole “have the Raiders and A’s submit bids for the Coliseum site and take whichever one is more” plan is looking better and better.