NFL and MLS about to start letting fans in, is this a terrible idea or what?

So far, the restart of sports in the U.S. has gone reasonably well: Sure, there were a few embarrassing pratfalls like the Miami Marlins having to stop playing games for a week after they had a dozen players test positive for Covid when they played a game right after initial positive tests because their shortstop said it was okay, but overall, things are working out much better than one might have feared. No league has actually had to stop play entirely (yet) as the result of outbreaks, and leagues playing in “bubbles” like the NBA and NHL have avoided even interruptions for individual teams.

The one thing that major North American leagues haven’t tried yet, though, is allowing actual fans to attend games. That’s about to change big-time, though, as two MLS teamsReal Salt Lake and Sporting Kansas City — are about to join FC Dallas this week in holding games before limited-capacity crowds. (FC Dallas played its first home game before a reported 2,912 fans two weeks ago, though it didn’t look like no 2,912.) And then the floodgates are set to open September 10, when the NFL season kicks off with the Kansas City Chiefs, Indianapolis Colts, Dallas Cowboys, Miami Dolphins, and Jacksonville Jaguars all set to play before about one-quarter-capacity crowds, with a dozen other teams either considering letting fans in or not yet having announced plans. In each case, there will be rules in place to protect fans — staggered entry times, mask requirements (except when eating or drinking), buffer zones between groups of seats, etc. — or at least to make fans feel more reassured that they’re being protected.

The question everyone wants to know the answer to: Is it safe? The answer, unfortunately, isn’t easy to determine: Sure, lots of overseas sports leagues have readmitted fans without ill effects, but those were all in nations with very low Covid rates — if you collect 13,000 people in one place and none of them are infectious, that’s not much of a test of how fast the virus can spread at a sporting event. The new-case rate in the U.S. has fallen by about a third over the last three weeks, but it’s still higher per capita than anywhere other than Peru, Colombia, Brazil, Argentina, or Spain. And certain states remain far worse than that: Texas would have the third-worst numbers of any place on the planet if it were its own nation, yet the Cowboys are preparing to reopen to fans for their first game, and the Houston Texans possibly for their second home game starting in October.

The science behind viral transmission at sporting events remains the same as it’s been since the spring: The more time you spend near someone, the closer you get, the more indoors with poor ventilation, and the less effective mask wearing, the more likely you are to get sick. So in theory, all the measures being taken by sports teams should help reduce risk, though item #1 suggests that if the NFL is really serious about fan safety, it should reduce the length of games to one quarter.

Trying to determine the exact risk level from attending one of these games is impossible, and in any case kind of beside the point. Will you get sick from Covid by going to an NFL game, even if fans don’t strictly obey all the new rules? (Sporting K.C. is talking about a “three strikes you’re out” rule, which isn’t exactly reassuring given that security will have to be policing more than ten thousand people while also keeping track of their card count.) Probably not — even during the Atalanta-Valencia disaster plenty of people didn’t get sick.

But in epidemiology, what’s important isn’t whether you get sick but rather whether somebody gets sick, and sticking 13,000 people in one place, even one socially distanced place with masks on, is a whole lot of dice to roll at once. And the risk then isn’t even just if you go to the game — check out the Maine woman who died after a Covid outbreak at a packed indoor wedding that she didn’t even attend, after she caught the virus from one of the 30 people who caught it there.

Really the question, then, is less “Is it safe to go to an NFL game in the middle of a pandemic?” than “Is it safe for a nation in the middle of a pandemic to allow people to go to NFL games?” The only way to know for sure is to do a huge experiment, with human subjects — and for better or for worse, that’s what we’re about to get.

F.C. Dallas to use naming-rights money for renovations; city funds next?

I’ve been meaning to write about F.C. Dallas‘s plans to expand and add a partial roof to their stadium for a while now, but have held off because I’ve been trying to figure out how it would be paid for. And today we have a hint, with an article about the team’s naming-rights deal with Toyota:

Terms of the deal were not disclosed, but Hunt Sports Group vice president Dan Hunt assured the assembled VIPs and media that it would run “significantly into the future.” Hunt also said that the partnership with Toyota will help enable recently discussed stadium improvements such as a partial roof along with expanded suites and premium seating.

“It will obviously help with those things,” he said. “As we continue to grow, I know that the city is committed to helping improve this facility, so it’s all coming together.”

Okay, that doesn’t really explain anything, other than that 1) the team will be getting an unknown amount for naming rights, and 2) the city of Frisco may kick in some money as well. This is yet another case where it’d be nice if local reporters took the time to ask more about finances, but I guess there’s no time when there’s important alternate-jersey news to be reported.

Naming-rights musical chairs!

Maybe it’s just end-of-year contract cancellation time, but this week has seen a relative whirlwind of naming-rights reversals: A national pizza chain announced it was taking its name off of FC Dallas‘ soccer stadium, while the Indiana Pacers‘ arena got a new name thanks to a corporate renaming, the Miami Dolphins‘ stadium is getting one thanks to its namesake company closing up shop in the U.S., and the Sacramento Kings‘ arena could get one depending on how its sponsor’s bankruptcy proceedings go.

All of which is pretty much old hat in the sports world by now — this will be the eighth name for the Miami stadium in 25 years — but it does make you wonder how much brand value a stadium name when nobody can remember what it’s called. (Quick, anyone: Where do the Oakland Raiders play?) So far, companies still seem willing to throw their name onto any building that might get it on the lips of national sportscasters — just look at the San Diego Chargers‘ stadium, which got a new name that will last only from last Sunday through next Wednesday in order to promote its usual sponsor’s new cellphone chip at three major football games. But how long will it last, especially if announcers stop making as many references to stadium names-of-the-week.

It’s possible to imagine, even, a world where entire articles could be written about stadiums without ever bothering to mention who has paid to advertise on their sides. But no, that could never happen.