Buffalo Bills president Russ Brandon gave a long interview to the Buffalo News yesterday in which he gave a good explanation of team owner Terry Pegula’s puzzling reticence to demand a new stadium like Roger Goodell and the rest of the league would like him to do. In short: A new stadium with luxury suites and all that wouldn’t help them much, because Buffalo.
“We have not met and discussed anything relative to all the noise,” Bills managing partner and President Russ Brandon said of the New Stadium Working Group, formed two years ago, that includes state and local political leaders. “We have not met since April (2014), right after (previous team owner) Ralph (Wilson) passed away, on a new stadium.
“We’re going to take a very slow, quantitative, objective view on what makes sense.”…
“We have made the model work on the Bills side, based on how we have built the business from a volume standpoint,” Brandon said. “So you have a lot of tickets in the building, general-admission seats in the building, 6,800 club seats, a lot of suites and price points have been fairly manageable, amongst the lowest in the league. As we go through market-condition studies and different things that you do when you look at things, like we’ve done previously with renovations, and as you update that information, you have to look and see what makes sense.
“The key is to realize that we are not LA. We are not Atlanta. We’re not Minneapolis. People say, ‘Oh, we’re very similar to Minneapolis.’ They have 28 Fortune 500 companies in that community. We have zero. We have to be a regional operation. We know that. That’s proven.
“But with a new stadium comes new economics. And with new economics comes a public-private partnership, (personal seat licenses), a lot of infrastructure cost. So we have to look at it in a very macro view and make sure that, as a community and as an organization, that there’s a partnership that exists that makes sense.”
There’s a lot to unpack there, but this is the first time I can recall a pro sports team owner arguing, Hey, our fans don’t have enough money to buy all the high-priced seats that a new stadium would give us, so what’s the point? Trying to make money on volume rather than by focusing on extracting as much money as possible from deep-pocketed fans goes against the sports tide in the post-Reagan economy, but it’s not hard to believe that Buffalo might still be a different world in this regard. (Though it’s also possible that Brandon and Pegula are just waiting for “a partnership that makes sense,” aka an appetite for more public money that would make a new stadium worth their while.)
The real question now is why Goodell keeps beating the new-stadium drum when the Bills owners don’t want him to. Is it because he thinks the league would somehow make more money even if the Bills owners are convinced they wouldn’t? Because having Buffalo in an old stadium hurts the argument of other team owners that they can’t possibly survive in their 20-year-old place? Because it doesn’t look shiny enough on TV? Because he’s just so used to playing bad cop that he can’t get out of character? All of the above? Your guess is as good as mine.