Emerging briefly from my travel-imposed radio silence to note that Arizona tourism officials are once again talking up how sports is a mammoth contributor to the state’s economy, to the tune of $1.3 billion over the last three years. That’s according to figures come up with by the Arizona State University’s W.P. Carey School of Business, and since they go against pretty much every other study conducted of sports economics ever — which conclude that most sports spending just displaces other spending, whether it’s by locals or tourists — I heartily pooh-poohed the latest of those studies when it came out last month, noting that a previous enthusiastic study of spring-training impact in Florida turned out not even to have been conducted by an economist.
After I wrote that, I got a very friendly under the circumstances email from one of the Arizona State economists, who assured me that the people behind the report had degrees and everything. He also indicated that the study had tried to avoid crediting sports with economic activity from visitors who would have come to Arizona anyway by asking survey respondents, “How strong a factor was the 2018 Cactus League in your decision to visit Arizona?”
This was very interesting, I told my correspondent. Where could I find the complete study, so I can see the full methodology?
Sorry, I was told. These reports were commissioned by the sports leagues (MLB, the NFL, and NCAA), and they were only releasing summaries, not the full reports.
This, needless to say, is a problem: Without seeing the methodology, there’s no way to tell if these studies truly show something unprecedented is going on in Arizona, or if every other study is correct that one-time and seasonal sports events don’t have any measurable economic benefit. So instead we just have the sports leagues picking and choosing which numbers to put in their press releases, with no way to tell how those figures were generated.
And if the notion of sports leagues deliberately trolling the media with cherry-picked stats is bad enough, one has to ask: Why the hell are Arizona media letting themselves get trolled? Pretty much every news outlet in the state has been running these stories at face value, without ever noting that there’s no way to evaluate the claims. That’s a dereliction of duty way worse than anything the leagues (who only have obligation to profit, not to truth) or the economists (who are just doing what their clients ask of them, though I suppose they could always refuse to take on projects with secrecy clauses on the grounds of academic openness) are doing.
Anyway, sports leagues are devious and secretive and news outlets are lazy and eager to suck up to the sports industry that provides them with many of their dwindling number of readers. Glad to see nothing has changed in my absence, in other words.