First Data, which processes credit and debit card payments, has put out a press release about spending at last Sunday’s Super Bowl in Glendale, and Darren Rovell is ON IT:
Super Bowl XLIX in Glendale, Arizona, resulted in no significant consumer spending growth to the greater Phoenix area, according to an analysis of consumer spending patterns from payments technology company First Data, which says it annually handles 60 billion credit and debit card transactions.
The company’s data shows spending growth from the two weeks surrounding last Sunday’s game was only 3.1 percent better than average compared to the same time period a year before when the spending in the area grew 6.4 percent.
This is along the lines of what actual economic studies have found, so it’s tempting to take this as confirmation that the Super Bowl doesn’t do squat for local spending, because it mostly just displaces visitors who steer clear of town because they don’t want the hassle of dealing with the Super Bowl. First Data, though, didn’t exactly do an exhaustive study: It only looked at credit card and debit card charges, obviously, and just compared spending in the Phoenix area to the same time period the year before without controlling for any other factors. In other words, this could be an actual sign of something, or it could just be a random fluctuation that means zippo.
Also, Rovell doesn’t bother to calculate what a 3.1% hike in spending (compared to “average” — average over the whole year, average for February, what?) means in actual dollars, though presumably he has the First Data report (he didn’t link to it) and a calculator. But, you know, ESPN isn’t paying him to think, just to reprint press releases, and there’s another one on the pile, so no time to lose!