I spend a fair amount of time here ragging on media outlets that go out of their way to parrot the arguments made by sports team owners and their political allies on behalf of stadium and arena subsidies. But it’s also instructive to stop and take a look at a more routine kind of media bias: the kind where journalists do their basic job of reporting the facts, but stop short of the most important step, actually explaining to readers what those facts mean.
For today’s punching bag, I present reporter Austin Huguelet of the St. Louis Post-Dispatch, whose entirely competent article on St. Louis Mayor Francis Slay asking the state of Missouri for subsidies to his city’s hockey arena (or the Blues‘ hockey arena that is on the city’s books, if you prefer) included the following:
A proposal from Sen. Dave Schatz, R-Sullivan, would allow the state to contribute up to $6 million per year to upgrading the St. Louis Blues’ 23-year-old home ice, which officials say needs urgent fixes if it is to continue attracting top-flight sporting events and concerts…
Without the money, Jack Stapleton of St. Louis Sports Commission said Scottrade could lose out on events like the wrestling championships to better equipped facilities with better public support.
“The competition is stiff,” he said. “We are going to up against a lot of cities with newer buildings with public funding.”
He listed Louisville, Chicago and Oklahoma City as examples.
Proponents also offered an array of statistics to support the bid. A report prepared by Johnson Consulting and given to legislators said Scottrade has generated nearly $170 million per year in spending from visitors and an average of about $11 million in annual tax revenue for the state.
So far, so good, though it’d be nice to explain who Johnson Consulting is or what their track record is for economic projections for their other consulting projects. (One example from this site’s archives: Johnson’s prediction of hotel stays due to Austin’s new convention center ended up being overly optimistic by more than 25%.) But more to the point, let’s connect the dots between the first and last figures in that story: The state is being asked for $6 million a year in subsidies in order to avoid hurting an arena that produces $11 million a year in state tax revenues. Unless the wrestling championships are a huge chunk of the arena’s business, that seems like a pretty terrible return on Missouri’s investment — taxpayers would be far better off letting Louisville have the damn wrestling and keeping their $6 million a year for other, more economically productive uses.
Sure, there are other benefits to having the shiniest arena on the block. (Though there are also other downsides that aren’t reported here, like the roughly equal amount of money that the city of St. Louis would be putting up under the Blues owners’ proposal.) But still, this is one of the huge drawbacks of a media industry that sees its job merely as accurately reporting what elected officials and business leaders say, not exploring whether it makes any damn sense. Doing basic math isn’t bias, and neither is investigating the bona fides of the institutions you’re reporting on — though both take time, something that’s increasingly in short supply at newsrooms stripped to the bone in response to declining revenues (and demand for higher profits). So my sincere sympathies to Huguelet and his ilk, but if you have a moment to spare, please try to up your game some next time, okay? Little things like an informed public and the fate of democracy depend on it.