September 28, 2004
Monster green for 49ers, S.F.
Somebody alert the D.C. mayor's office: Not every sports franchise gets 100% of the naming-rights fees from the buildings they're tenants in. With yesterday's announcement that the San Francisco 49ers have sold naming rights to Candlestick Park to speaker-wire manufacturers Monster Cable, the team and the city are set to split 50/50 the $6 million fee the company is paying over the next four years.
Starting this Sunday, the stadium will now officially be known as, yes, Monster Park, though it'd be a shocker if any locals call it anything but the Stick. On the bright side for the company, though, they already got out of the deal what must be their longest writeup ever in the San Francisco Chronicle.
