May 19, 2003
How super is your bowl?
An NFL-funded study claims that Super Bowl XXXVII generated $367 million worth of economic activity in San Diego County. Non-NFL-funded studies, examining actual sales tax receipts, say that the economic impact is a tiny fraction of that, as Super Bowl tourists merely displace those who would otherwise be filling your city's hotel rooms. Is it too late to call the whole thing off?
Posted by Neil deMause
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