June 02, 2004
Seahawks selling naming rights
The Seattle Seahawks are reportedly set to announce a naming-rights deal today with the telecommunications company Qwest to slap their corporate moniker on what has until now been Seahawks Stadium. Though the stadium is owned by the county, the team's lease directs all naming-rights revenue to offset Seahawks owner Paul Allen's maintenance costs, which he's been paying for for out of his own pocket so far.
Qwest, interestingly, recently restructured and remains $17.5 billion in debt, so it's an excellent candidate for the naming-rights curse.
Posted by Neil deMause
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