Field of Schemes
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July 14, 2004

Block that moniker!

San Francisco's Board of Supervisors is considering a public referendum on whether the city should be allowed to sell naming rights to public buildings, such as Candlestick Park. (Mayor Gavin Newsom has proposed selling the name of the park, which briefly had a corporate handle for a few years in the 1990s, and splitting the proceeds between the city parks department and its tenants, the 49ers.) 49ers spokesperson Sam Singer retorted that if such a referendum were to pass, it would doom sports in San Francisco: "No professional sports team would come to San Francisco. Naming rights are the mother's milk of sports teams." Now there's an image you don't need first thing in the morning.

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