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January 04, 2010
Cheesy promotion to blow up Texas Stadium
In a move that takes corporate sponsorship to new depths, the city of Irving, Texas has sold naming rights to the demolition of the Cowboys' old Texas Stadium to Kraft Foods, thus guaranteeing that the 39-year-old stadium will end its life in a "Cheddar Explosion." The winner of a kids' essay contest will get to push the plunger — no word yet from Kraft on whether the topic will be Why I Hate The Cowboys or Why I Like To Blow Stuff Up Real Good.
The take for Irving on all this: $75,000 in cash, plus an equal amount of delicious Kraft products. Total cost of the demolition: $5.8 million. I guess every bit counts...