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July 24, 2012

D-Backs want county to sell stadium to city so they can get lease breaks

Just when I thought there was nothing new under the sun in the stadium game, there comes this: The Arizona Diamondbacks are trying to boost their profits by getting their landlord, Maricopa County, to sell their stadium to the city of Phoenix.

How would that help the D-Backs' bottom line? Well, the team would no longer have to pay $4 million a year in rent and maintenance expenses to the county; instead, they would "pay Phoenix rent, the amount of which has not been determined," in the words of the Arizona Republic. But the team owners also want more control over how to spend a capital improvement fund currently controlled by the county, and more control over non-baseball events at Chase Field — plus, possibly, to reduce seating in order to create more seat scarcity at the 48,000-seat stadiumand allow the team to charge higher ticket prices, something that's drawn the ire of former Phoenix mayor Skip Rimsza, who charges that this would violate promises that the D-Backs would keep some seats inexpensive when they got $238 million in tax money to help pay for construction.

The Republic also chimed in with its own thoughts on the seat-scarcity issue:

The Diamondbacks have boasted about keeping tickets affordable. The team's $15.74 average ticket price this season ranked second-lowest among major-league teams...
But those low ticket prices also hinder the team's ability to spend money on players. The Diamondbacks have one of the lowest payrolls in baseball.

Arrrrrrrrrrrrrrrrrrrrrrrrgh.

First off, let's dispense with the notion that sports teams operate by throwing all the money they make into a huge bucket, and then spending it all until it's gone. Most team owners are fabulously wealthy, and have the cash reserves to spend an extra $10 million on an outfielder if they think it'll help the team — and more important, help sell tickets.

And that's the key point: When behaving economically rationally (the usual caveats about rational sports owners apply, obviously), owners will spend money on players when they think it'll help produce enough in profits to pay for the added cost. And while more expensive tickets certainly help (it's tough to pay for a big free-agent signing one $5 ticket at a time), fewer seats hurt, because it's tougher to recapture your investment by selling tons of tickets once you've built a pennant-winner. (You can raise prices even more once the team is good, obviously, but you can do that whether your stadium holds 40,000 or 48,000.)

So what's driving the D-Backs to cut payroll? Nothing — in fact, the team added nearly $20 million in payroll over the last winter. They're certainly not spending like the Yankees and Red Sox, but they're not going to unless they can convince Maricopa County to sell their stadium to the city of New York, not Phoenix.

In any event, this looks like the very early stages of negotiations — in fact, if I'm reading between the lines correctly, it was Rimsza who broke the news after learning of the talks. Why the Diamondbacks would need to orchestrate a transfer of ownership just to get some lease concessions — or, for that matter, why the city would be more willing to give up some rent payments and control over the stadium than the county would — isn't exactly clear at the moment. But if nothing else, this is probably the first sign that with a now 14-year-old stadium, the D-Backs are preparing to get back on line for more public aid, now that the initial excitement of getting the last round has worn out.

COMMENTS

It is less fun to come to the ballpark when there are lots of empty seats (which is why I've always found it silly to cover seats like in Oakland, Jacksonville, etc.). The quintessential example is Juventus, which made the mistake of moving into 76,000 seat Stadia Del Alpi and saw attendance almost immediately go down. Now they're back in a ~40,000 seat stadium and drawing great. If the Diamondbacks actually knock down seats rather than covering seats up, I think it's a good idea.

Posted by Ben Miller on July 24, 2012 11:23 AM

UN-BE-LEEV-ABLE !
Another example of the tail wagging the dog, when owners buy a pig-in-a-poke they only have themselves to blame!

Posted by Paul W on July 24, 2012 02:00 PM

Well, you can certainly understand the Diamondbacks frustration at not being able to compete. 7 winning seasons, 5 playoff appearances and a World Series victory in their 14 year history --really-- sucks.

Boo-friggin-hoo.

More wonderfully forward thinking from a group of sports executives. Pricing the majority of your fans out of attending is a great long-term plan.

On the other hand, most of the folks who paid for your stadium aren't interested in your team, so why not alienate some more of those who are?

Posted by Keith on July 24, 2012 06:36 PM

Goldwater decides not to sue on behalf taxpayers and Dbacks asking for more welfare. Wonder if the two are connected?

Posted by steven on July 24, 2012 06:53 PM

re: Juventus - I'm sure last year's increase in attendance had nothing to do with their return to the top of the standings after recovering from the 2006 fixing scandal. Or the "Let's check out the new stadium!" factor. They still never sold out.

Better idea to steal from Juventus: build the stadium yourself. Or, in this case, buy it from the county.

Posted by Keith on July 24, 2012 06:59 PM

Keith:

Moving into a newly constructed facility (that they paid for themselves, what a novel concept) helped. It also helped that they were moving out of a stadium built for athletics (IE: it had a running track) and that was located more or less out of the city (more of an issue in Europe than here).

Neil:

The Dbacks are still paying out some deferred salary to the guys they won the WS with in 2001, aren't they? If not, those payments have only just ended.

Doesn't sound like they are short of ready cash to me. Randy Johnson & Curt Schilling may still be collecting checks. At least in Schilling's case, he appears to need the cash too...

Posted by John Bladen on July 24, 2012 07:08 PM

I think those deferred payments ended last year - at least, there was a huge bulge in the Forbes "player expense" figures that doesn't show up on Cot's Contracts, so I'm assuming that was it.

In any event, though, any sane baseball administrator will treat payments to Curt Schilling as a sunk cost. It shouldn't change the economics of whether it makes sense to sign some new guy for $20 million a year.

Posted by Neil deMause on July 24, 2012 07:24 PM

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