With the Athletics seemingly settled on setting the Fisher family fortune on fire in Las Vegas, and Tampa Bay Rays owner Patrick Zalupski about to receive the spendiest gift stadium in history, the thoughts of bored baseball writers are turning toward expansion. Sure, there’s the little matter of a new union contract first, which could have monumental impacts in terms of incentives for MLB expanding or not. But league commissioner Rob Manfred said he wants expansion cities picked out by the time he retires at the start of 2029, at least before then saying maybe there won’t be expansion after all, so sure, let’s survey the field of candidates.
This week, we’ve had ESPN’s Jeff Passan, Yahoo! Sports’ Matt Larter, and Sportsnaut’s Lincoln Zdunich all chiming in with their lists of prospective expansion cities. Let’s go through the possibilities — since the three can’t agree on a ranking, let’s do it in order of TV market size:
Montreal: Being in Canada, Montreal doesn’t actually appear on the Nielsen market size list, but it’s pretty damn huge: There aren’t directly comparable numbers, but it looks like if Montreal were in the U.S. it would fall around 14th, between Seattle and Detroit. It also doesn’t have either a workable MLB stadium (unless you count the re-refurbished Olympic Stadium, which MLB probably wouldn’t) or a prospective owner in place; Passan notes that “at the forefront of the latest push is Ashkan Karbasfrooshan, the owner of WatchMojo, and he sees himself more as a facilitator than the money man for a bid.” (I’ve now read a fair bit about WatchMojo, and still can’t figure out exactly what it does, which makes it a very 2026 candidate for sports ownership, or at least sports ownership facilitation.) Montreal also still has all the same other issues as when the Expos left, like a sometimes-weak Canadian dollar. Larter calls Montreal a “longshot”; Passan includes it in his top six; Zdunich doesn’t mention it at all.
Orlando: The largest U.S. market without an MLB team, something local team advocates mention at every possible opportunity. It’s also only 84 miles from Tampa, which looks like it will have the Rays to kick around for the foreseeable future, and sure, that’s only a little less distance than Philadelphia is from New York, but Tampa-Orlando isn’t anywhere near as big a combined market as NYC-Philly. (Tampa already swiped Orlando’s prospective lead investor, Rick Workman, as a Rays co-owner, Passan notes.) It’s also in Florida, where MLB expansion franchises go to suffer league-bottom attendance. Orlando does have a name picked out (the “Dreamers”) and a plan for funding a stadium, albeit one that has been rejected by local officials so far. Passan insists that MLB owners “will consider it”; Zdunich says MLB would be concerned about an Orlando team siphoning off fans from Rays and Miami Marlins fanbases that can’t afford to lose any, but that “the Dreamers have time to improve their proposal until an expansion committee is convened” — maybe by moving Orlando to a different state?
Raleigh: North Carolina’s second-largest media market (behind Charlotte) seems to have taken a leap past its neighbor to the south recently, if only because Carolina Hurricanes and Portland Trail Blazers owner Tom Dundon has expressed interest in owning a baseball team there, which gets MLB owners salivating. North Carolina doesn’t have a stadium plan (though it’s funded other teams’ projects before), and it has the disadvantage of splitting its population among three markets (Charlotte, Raleigh-Durham, and Greensboro) that would each be among the smaller metro areas in MLB. Passan says it’s “punching well above its weight” without really explaining why or what that means, while Zdunich calls it the “surprise frontrunner” while noting “the only remaining roadblock would be [stadium] funding,” which is kind of a significant hurdle.
Portland: Has an actual stadium plan with $800 million in promised public funding (allegedly from player income taxes, though that’s unlikely to work out without dipping into existing public money) and a group eager to land a team, though one without a billionaire on hand to pay the expansion fee. It’s also on the West Coast, and Manfred has said he’d prefer to add one team on either side of the continent, which gives it a leg up on the larger East Coast cities, but not on one smaller West Coast city, supposedly.
Nashville: Like Orlando, it has a team name picked out (the “Stars”). It’s less than two-thirds the size of Orlando, though, and has even less of a plan for a stadium, with public funding unlikely to be coming soon after Nashville emptied its stadium budget for the Tennessee Titans. The consensus opinion appears to be that Nashville’s time as a frontrunner has passed, if the consensus opinion really matters here.
Salt Lake City: On the face of it, Salt Lake seems like a bad place to put an MLB team: It’s the smallest market on this list, and while it’s been growing fast, it’s also running out of water and facing a future of toxic dust clouds. But it does have two things MLB really likes: a prospective owner (the Miller family, former owners of the Jazz) and a plan to spend $900 million in public money on a stadium, though not specifically where the $900 million would come from. This is enough to make Passan call it “by far the most advanced potential bid”; Zdunich writes that “Salt Lake has been known as a sports town for a while,” though that’s another way of saying it already has a lot of teams (NBA, NHL, MLS) for a smallish city.
In short, MLB has a bunch of imperfect expansion candidate cities (San Antonio, Sacramento, and Vancouver didn’t even get mentions this week, but they’re still out there). And while the league can — and certainly will — play them off against each other to see who comes up with the most lucrative bid, beyond a quick infusion of expansion fee cash and possibly some stadium money, none seem like they would significantly increase the league’s revenue going forward, certainly not enough to make up for giving up a 1/32nd share of national TV and streaming and other revenues. This financial calculus is the main reason MLB hasn’t expanded yet this century, and it hasn’t changed much, though the soaring sale prices of sports teams as North America fills up with multibillionaires presumably has at least some baseball owners salivating for a quick cash infusion, even if it would only come to a couple hundred million dollars per existing owner.
Going back to that Marc Normandin article from February that I linked to above, he wrote at the time:
As I put it back in 2023, “As much as the current 30 owners would love to split some 10-digit expansion fees, they’d also love to be able to threaten to take off for Nashville or Charlotte whenever they aren’t getting as much taxpayer money as they’d like for a new stadium or renovations of an old one. And if new teams fill those slots, well. Threatening to move to Manchester, NH just doesn’t carry the same weight, you know?” And while a market as small as (and as bumping-up-against-Boston as) Manchester might never actually be on the table, somewhere like Las Vegas is a whole lot easier to put up with, media-market size-wise, if the Dodgers, Yankees, et al are subsidizing it a bit. “We can’t put teams in another market the size of Milwaukee” doesn’t hold up when you have a revenue-sharing model that makes Milwaukee work better than it already does.
That’s true, but it also means that going into collective bargaining agreement talks that will include discussions of how teams share revenue, big- and even medium-market owners may not want to saddle themselves with even more people in the owners’ club who don’t bring much to the table other than a one-time check and an expectation to get a big chunk of MLB.tv revenue into the distant future despite not providing many new eyeballs of their own. We don’t know without a fly on the wall inside the owners’ suites; it would be nice if access journalists like Passan would use their contacts to suss out what the jockeying for power within MLB really looks like instead of just passing along what certain insiders want repeated in print, but I guess that’s the kind of reporting that is less likely to get you continued access.


