It’s gotta be hard to be tasked with demanding $855 million in public money while threatening to take your team and leave town if you don’t get it, without making your team’s owners look like bad guys. Oakland A’s president Dave Kaval, who has that as his job description, has spent the last couple of weeks whipsawing between slagging the cheaper Oakland Coliseum site as unworkable and tweeting excitedly about Las Vegas sporting events, all of which has made him look like a bit of an asshole to A’s fans.
Kaval, meanwhile, appears to have been trying to get out ahead of any blowback by blaming “the media” for reporting on the stuff he’s been doing to get media attention:
I wouldn’t call it journalism! Those dollars only exist IF we build the project! https://t.co/7ujnewBY9g
— Dave Kaval (@DaveKaval) May 29, 2021
Do you think the SF based media has been fair to our visionary Oakland project? https://t.co/nffxKuXvhl pic.twitter.com/yB3anyWqe4
— Dave Kaval (@DaveKaval) May 29, 2021
This is exactly what I am talking about with the SF Media https://t.co/zhDpj8p01E
— Dave Kaval (@DaveKaval) May 29, 2021
All this was laid out on Friday in a long column by Alex Shultz, sports editor of the San Francisco Chronicle’s sister web publication SFGATE, who notes that Kaval is cleverly trying to draw attention away from his own efforts to sway public opinion on the A’s stadium plans (which is, again, precisely his job, nothing wrong with that if you’re good with “swaying public opinion by any means necessary” as a vocation) by charging that the local media are the real ones trying to sway public opinion by, uh, reporting on his team’s plans:
There have been RUMORS AFOOT alleging that it’s in the best interest of the Chronicle (which, again, I have nothing to do with) to do damage to the good name of the Athletics — and thus the Howard Terminal proposal will be abandoned and Oakland will be left with almost nothing.
Shultz goes on to note that while media organizations certainly love them some clickbait, the underlying incentives in the news game actually should encourage more cheerleading for Kaval’s Howard Terminal plan: “Having the A’s around is certainly better than the alternative of no A’s at all. Plus, if the A’s move to Howard Terminal, that opens up angle upon angle upon angle for every publication around here. It’s local! It’s politics! It’s sports! So many angles to explore!”
What Kaval seems to be doing here has less to do with the merits of the A’s plans or the reporting on it, and more to do with trying to win support by painting somebody else as the real villain: I know I threatened to take your team away, but really it’s the media that wants to take your team away by saying that I’m threatening to take your team away! This may sound like next-level threat jiu-jitsu, but really it’s just standard PR strategy. And it’s adaptable, too: If Kaval next week wants to blame Oakland Mayor Libby Schaaf for trying to fob off A’s owner John Fisher’s demanded $855 million in infrastructure spending on Alameda County, or Alameda County officials for saying, Who, us?, that’ll work, too.
One more quote from Shultz’s column, because it’s an important point to remember for anyone who wants to be media literate in a world where the media are our best source of both information and disinformation:
Every single editor and reporter has strong opinions and beliefs and biases and blind spots. Anyone in journalism who pretends otherwise is absolutely lying to you and shouldn’t be trusted. That includes people who present themselves as centrists, which is in itself an ideology with plenty of biases.
What matters is how editors and reporters make their case — how they show their work, basically. You should trust the writers and reporters who are open and honest and provide necessary context and unimpeachable, fact-based assertions.
Needless to say, that goes for this site as well: I certainly have beliefs and blind spots (though I like to think they’re informed by the 25 years I’ve been researching this stadium crap), and I encourage you to question my reporting in the comments. Constructive criticism makes me a better reporter! That’s different, though, from just picking fights in order to paint yourself as a white hat (or in this case, green hat), which is what Kaval appears to be doing — again, that’s his job, and more power to him for that. But you’ll forgive me, Shultz, and anyone else who is more interested in accuracy than in winning a battle for treating Kaval as, well, a villain for reaching for the space lasers.


What is happening here? Is there some kind of giant glass wall (fringed with plants, 