Northwestern University is building a new $850 million football stadium, which is a crazy amount for a college football stadium, but it’s being mostly paid for by the local billionaire who wants his alma mater to have a new stadium, so at least there’s that. The billionaire’s son, however, is touting the upcoming stadium opening by saying that in reducing the seating capacity from 47,000 to 35,000, he’s helping fans by eliminating bad seats:
“The death of the nosebleeds, “the most expensive seat to build, the hardest seat to sell and has the lowest satisfaction,” [Pat] Ryan [Jr.] told USA TODAY Sports….
“We didn’t just reduce the number of seats. We actually reduced the numbers,” Ryan said. “We did that so that we could put every seat on top of the action by not having to put another 20,000 seats behind. It meant that you don’t have to worry about blocking those other seats. So you can put everybody in.”
Not sure where that first quote starts and begins, might want to check into that, USA TODAY copy editors. But in any case, Ryan’s point is clear: By getting rid of the lousy seats — which cost just as much to build as good ones, but you can’t charge as much for them — Northwestern is doing fans a favor, because the worst seat in the house is now better!
Except that doesn’t really help actual fans any, at all. The 35,000th ticket buyer to a Northwestern game will still be sitting in the same place; they just won’t have any more rows of seats behind them. The 47,000th ticket buyer will indeed be spared their crappy view — because they’ll be at home watching on TV, since the 47,000th seat will no longer exist.
We’ve been over this before, every time a stadium is described as “intimate” because of its low seating capacity: Just because a sports venue has fewer seats doesn’t mean those seats are closer to the field. In fact, most modern stadiums have more levels of luxury seating wedged in, making the worst seats worse than they would be otherwise — check out what adding two new layers of suites is set to do to the upper deck at Barcelona’s Camp Nou, which before its reconstruction offered decent nosebleed tickets despite its massive 95,000-seat capacity. The last seat at the new Yankee Stadium is about the same distance from the field as the last seat at the old one, but that’s because it has about 12% fewer seats total — the 45,000th seat is still just as bad if not worse.
To be fair, Ryan has also talked about “building things up and cantilevering them over instead of going out,” so it’s possible his designers have also worked to bring the remaining upper-deck seats closer to the field by setting them atop the lower deck, which would be a refreshing change from most recent stadium design. (Though it doesn’t really look like it from the renderings.) When stadium builders start talking about “the worst seat in the house” being closer to the action, though, it’s important for readers — and journalists — to demand proof that the new design is actually better for fans, and not just better for the ticket office since they can let the 10,000 chintziest fans stay home and watch on TV.

