The Staples Center has a new name that’s even dumber than “Staples Center”

I generally try to avoid reporting on which corporate monikers are being slathered on the side of sports venues, because nobody is paying me to drop their names into my posts. (If anyone is interested in paying to place ads in Field of Schemes posts: We don’t allow that kind of shenanigans, please stop emailing me, already!) But the sale of the name of the Los Angeles arena that has been known for 22 years as the Staples Center to a cryptocurrency company whose name rhymes with, um, schmypto-schmot-schmom, is notable for a few reasons:

  • The company, which makes a cryptocurrency buying and selling app and is incorporated in Malta and headquartered in Singapore, is paying $700 million over 20 years for the naming rights to the Lakers and Kings arena, which is a hell of a lot of money for a used arena name. (Do you really think anyone in L.A. is going to call it anything other than the Staples Center?) This is apparently a record price, beating out the $800 million Canadian (about $650 million U.S.) that a big bank paid to rename the Toronto Maple Leafs arena in 2017.
  • History shows that the success of naming-rights deals for the buying companies’ fortunes are, uh, not so good. Talk of a “naming rights curse” goes back nearly two decades, to when naming-rights sponsors Enron, PSINet, Trans World Airlines, and National Car Rental all went bankrupt in quick succession. While I am no expert in cryptocurrency beyond having read the greatest article in the history of articles, it’s worth noting that even one crypto publication called the L.A. naming rights deal “the corporate equivalent of buying a Lamborghini: functionally almost useless, but a huge signal to the world that you’re winning, exactly because you’ve got so much money to set on fire.” The buyer in this case, it noted, is only the fourth-largest crypto exchange out there and has “relatively thin brand recognition,” but that’s certainly something that lighting money on fire should remedy, at least so long as the company can remain in business while shelling out $35 million a year on a big-ass arena ad.

So aside from this maybe being a sign that maybe you shouldn’t buy stock in this one crypto company, does the naming-rights deal have much significance for the future, or present, of sports venue financing? If nothing else, it’s an indication that there are still people out there with too much money and the notion that using it to slap their name on a big building that shows up on TV a lot is the best use of marketing dollars, the history of Enron and its ilk be damned. So maybe you’ll see a few more deals where team owners use naming-rights money to fund buildings without needing to tap the public purse — the L.A. arena, don’t forget, was mostly financed privately, notwithstanding a $70 million loan from the city of L.A. — though in most cases they’ll no doubt still want the public cash so they can pocket as much naming-rights money as possible for themselves. It’s certainly a good argument for pushing back against stadium funding demands, though: Hey, why doncha ask some crypto bros for a few hundred million before you come hitting up taxpayers? is an excellent thing to practice shouting at your next city council hearing.

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Here’s a bunch of ways rich sports owners are looking to get pandemic bailouts

The owners of the Los Angeles Lakers have voluntarily returned $4.6 million in refundable government loans they received as part of the Payroll Protection Program—

Hold up, let’s try that again.

The owners of the Los Angeles Lakers, a sports franchise worth an estimated $4.4 billion that turns an annual $178 million profit, asked for and received $4.6 million in federal government loans as part of its Payroll Protection Program for small businesses. (The loans convert to grants if recipients keep their current employees on payroll through the end of June.) Like other prominent companies that took advantage of the PPP program — Shake Shack, Potbelly, Ruth’s Chris friggin’ Steakhouse — the Buss family that owns the Lakers chose to return the money “so that financial support would be directed to those most in need” once they realized they’d bum-rushed the subsidy line and edged out actual small businesses, and also probably realized that the PR hit from doing so would have been worth way more than a relatively piddling $4.6 million in government grants.

That a billionaire sports family got approved for small-business loans should be alarming, but not surprising: The federal government has already approved more than $2 trillion in spending to help Americans hit by the coronavirus-spawned economic crash, and it’s all but inevitable that some less-needy Americans would put in applications as well — the feds define “small businesses” based in part on how many employees they have, and sports teams don’t employ a ton of people on payroll. And it’s also inevitable that they’d also be among the first to be approved, since programs like PPP are first-come first-served and rich folks are more likely to have lawyers on staff who know how to file paperwork fast, as well as established bank connections that made them more likely to get approved.

In fact, sports team owners are working many angles to get a cut of the Covid stimulus bailout cash, just as less-deep-pocketed individuals are as they try to figure out whether to consider themselves unemployed gig workers or entrepreneurs in need of cash to keep themselves on payroll. Among the ways:

  • The Sacramento Kings owners are renting out their old empty arena in Natomas for $500,000 a month to the state of California for use as a field hospital, which is the same rent the state is paying for other temporary facilities, but maybe a tad disingenuous given that Gov. Gavin Newsom previously praised Kings owner Vivek Ranadivé as “an example of people all stepping in to meet this moment head-on” without mentioning that he’d be getting paid for his selflessness.
  • The owners of the D.C. United MLS team are part of DC2021, an advocacy group of Washington, D.C. business leaders lobbying the district for “a massive new tax relief program” to help the local restaurant, hotel, and — apparently — soccer industries survive the economic shutdown.
  • The stimulus measures approved by Congress weren’t all expanded unemployment benefits and checks with Donald Trump’s name on them; they also reestablished a tax loophole involving what are known as “pass-through entities” that will allow mostly wealthy people to save $82 billion on their tax bills this year. The biggest beneficiaries will be hedge-fund investors and owners of real estate businesses, a list that obviously includes lots of sports moguls: Just owners of hedge funds who also control sports teams include Milwaukee Bucks co-owners Marc Lasry and Wesley Edens, Los Angeles Dodgers owner Mark Walter, Tampa Bay Lightning owner Jeffrey Vinik, and a pile of others.

Now, not all of this should be considered a fiasco: In the case of the PPP in particular, Pat Garofalo notes in his Boondoggle newsletter that the money is intended to keep low- and moderate-income workers from being laid off — the reimbursements top out at $100,000 per employee — and people who work for sports teams or chain restaurants are just as deserving of keeping their jobs as those who work at genuine small businesses. The main problem with PPP is that Congress massively underfunded it, then made it first-come first-served, then left it up to banks to decide who to approve — okay, there’s actually a lot here to consider a fiasco, but sports team owners deciding to fill their wallets at the same firehose of cash as everyone else is far from the worst part of it.

As for some of the other bailout proposals, though, sports owners come off looking a lot less innocent. That DC2021 plan pushed by D.C. United owner Jason Levien, for example, includes such things as tax holidays for corporate income taxes and property taxes, which Garofalo notes won’t help most small businesses that don’t turn large profits or own land.  (Levien, you will not be surprised to learn, is not just a sports mogul but also a real estate investor.) And the pass-through tax break is almost entirely a sop to millionaires and the Congresspeople who love them, which though it doesn’t single out sports team owners, certainly helps many of them given that they’re far more likely to invest in pass-through companies than you or I.

I’ve said this before, but it really is worth harping on: The recovery from the pandemic is already involving a ton of government spending, and will unavoidably involve a ton more, since the feds are pretty much the only institution that has the power to keep food in people’s mouths during this crisis. (At least until the U.S. Mint is deemed a non-essential business.) This will invariably create winners and losers, both in terms of who gets what money and in terms of who ends up paying off the government debts that are being racked up now. There’s no way to avoid this involving subsidies — pretty much the whole idea of government spending to prevent an economic crash is about creative use of subsidies — so what you want to shoot for is fairness, where you have the most money going to companies and individuals who were most hurt by coronavirus shutdowns, and the least to companies and individuals that just were able to lawyer up the fastest.

Individuals who were most hurt except, of course, for Miami Heat and Carnival Cruises owner Micky Arison, who may have lost more than a billion dollars thanks to the collapse of the cruise industry, but who also lobbied the Trump White House to let them keep sailing even after it was clear that cruise ships were perfect Covid incubators. The cruise industry was notably left out of the stimulus bills, and while that’s more about the fact that they all registered as foreign businesses in order to duck U.S. taxes than their owners being money-grubbing jerks who prioritized profits over public health, I think we can all agree: Screw those guys.

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Friday roundup: Cobb County still losing money on Braves, Beckham now wants two new stadiums, A’s reveal latest crazy rendering

It’s yet another morning to wake up and read the news and want to immediately go back to bed, or maybe get out of bed and protest something or just hug somebody. There’s a full week of additional stadium and arena news to recap, though, and that still matters, even if maybe not quite as much as man’s inhumanity to other humans, so:

  • Cobb County is still losing money on the new Atlanta Braves stadium, but it was at least down to $5.8 million last year from $8 million the year before. That’s mostly thanks to increased property tax payments from the development around the stadium, though, and as I’ve covered before, property taxes aren’t free money, they’re revenues that are supposed to pay for all the social costs of new development, so please everybody stop pretending that’s how fiscal math works.
  • David Beckham’s Inter Miami (do I have to keep identifying them that way? you bet I do!) now wants to play its first two MLS seasons, 2020 and 2021, at a new stadium in Fort Lauderdale while waiting for its Miami stadium to be ready. I admit to being somewhat confused as to how an 18,000-seat stadium can be built in Fort Lauderdale in less than a year (even if it’s just a temporary facility that will eventually be converted to host the franchise’s youth team) when it’ll take two years at least to build one in Miami, but mostly I’m just excited for Beckham to have two different stadium ideas that can run into inevitable obstacles because he’s Beckham.
  • The Oakland A’s dropped another new rendering of their proposed Howard Terminal stadium as part of their latest site plan, and mostly it’s notable for apparently being the only building left with its own electrical power after the apocalypse wipes out the rest of humanity, which should help ticket sales. Vaportecture fans will also be pleased to see that the gratuitous shipping cranes for unloading containers to nowhere have been moved to a different corner of the site, possibly for logistical reasons but more likely because the renderers thought they framed the image better there.
  • Tottenham Hotspur stadium update: Finally looks on target to open in early April, except for the small problem that players trying to take corner kicks will tumble backwards down a slope if they stand more than one foot from the ball.
  • Milwaukee-area residents will finally get to stop paying a sales-tax surcharge to pay off the Brewers‘ Miller Park next year, after 24 years of the 0.1% tax being in place. (The public will keep on paying for repairs to the stadium, but it’s already built up a reserve fund from sales tax payments for that purpose.) That’s certainly good news for Wisconsin residents who want to see their spending dollars go 0.1% farther, though even more so it will make it harder for anyone to try to use that tax stream to fund a replacement stadium for Miller Park, which the Brewers haven’t talked about but you know it’s just a matter of time.
  • The Oakland-Alameda Coliseum Authority is set to vote today on a new short-term lease for the Raiders, who would pay $7.4 million in rent for 2019 and $10.4 millon in rent for 2020 if necessary, plus $525,000 a year in rent for the team’s practice facility for up to three years after moving to Las Vegas. Plus, Oakland still gets to continue with its antitrust suit against the Raiders for leaving in the first place. I love happy endings!
  • Calgary city councillor Evan Woolly says instead of giving tax kickbacks to a new Flames arena, he wants to give tax breaks to all businesses across the city in an attempt to keep more of them in town. I’d definitely want to see his projected economic impact numbers before deciding if that would be worth it, but it certainly makes as much economic sense as giving money solely to a pro hockey team on the same logic.
  • “Planning experts” told the city of Saskatoon that it should kick off downtown revitalization efforts by building a new arena, because that’s the “biggest piece,” and, and, sorry, I’m looking for any actual reasons these experts gave, but not finding any. Though given that one is described as a “real estate sales specialist,” maybe their reasoning is not so mysterious after all.
  • The New York Islanders management emailed season ticket holders to ask them to sign a change.org “Support New York Islanders New Home at Belmont” petition, which leads me to think that maybe they’re taking this whole local elected official opposition thing more seriously than they’re pretending when they keep saying don’t worry, they’re totally going to have the place open by 2021.
  • The Carolina Panthers are talking about moving to South Carolina, but only their offices and practice field, not their actual home stadium. Not that that’s stopping them from trying to get out of paying their stadium property tax bill.
  • The government is Sydney is rushing to demolish a 31-year-old Australian football rugby (sorry, read too quickly and can’t tell all the Australian ball sports apart really anyway) stadium nine days before a new government might come in that would have preserved the building, and while I don’t fully understand the whole history here, you can read about it here while we wait for FoS’s Aussie sports correspondent David Dyte to chime in.
  • Emails obtained by the Los Angeles Times reveal that Irving Azoff tried to talk the Los Angeles Lakers into moving out of the Staples Center and into the MSG-owned Forum, but talks didn’t go anywhere. This honestly doesn’t seem like much since it was just an emailed offer that was rebuffed, but it is interesting in that it shows how the arena management wars are playing into sports team decisions. (And also in that it reveals that Lakers owner Jeanie Buss refers to Clippers owner Steve Ballmer as “Ballz.”)
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Anschutz puts AEG up for sale, throwing L.A. stadium plans into even more uncertainty

Reuters dropped a fairly major bombshell last night, reporting that Philip Anschutz is considering selling his Anschutz Entertainment Group for a price of “several billion dollars,” a report later confirmed by Anschutz’s own execs. That’s the AEG that owns the Los Angeles Kings, Los Angeles Galaxy, the Houston Dynamo, a chunk of the Los Angeles Lakers, the Staples Center, and the nation’s second-largest concert promoter — and which, not incidentally, is currently trying to build a football stadium in downtown L.A. So, a slightly big deal.

Everyone concerned has rushed to insist that even if Anschutz is selling off his sports and entertainment business, nothing will change for the L.A. stadium plan: Los Angeles Mayor Antonio Villaraigosa said, “I have the commitment from both [Anschutz and AEG president Tim Leiweke] that this sale will not affect plans for an NFL team to return to Los Angeles in the near future and will not affect my support for moving ahead with Farmers Field and the Convention Center site.” And Leiweke released a statement that said in part that AEG’s “virtuous circle” of entertainment businesses “uniquely positions us to execute new, world-class projects that no other company can imagine or attempt.”

It’s certainly possible that this won’t affect the stadium plans, especially if Leiweke remains at the helm of AEG: If you read the New Yorker’s long profile on Anschutz’ empire earlier this year, you’ll recall that the whole downtown sports/entertainment zone concept is Leiweke’s puppy, and Anschutz is just signing the checks. L.A. Times sportswriter T.J. Simers actually takes this so far as to speculate that if biotech billionaire (and Lakers minority owner) Patrick Soon-Shiong is a potential buyer as rumored, he’ll immediately move to buy the San Diego Chargers and relocate them to a new downtown L.A. stadium.

Speculation aside, though, anything could happen in a sale, and there’s no guarantee Leiweke will remain in place, or if he does that he’ll still have a boss who’s willing to sign blank checks for his construction projects. This is a major, major wild card, not just for L.A.’s NFL hopes but for the arena world in general, where AEG is one of two concert superpowers (along with LiveNation). The landscape is about to shift, and it’s anyone’s guess where it’ll end up.

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