The Milwaukee Bucks owners, you may recall, got $450 million in public subsidies to build their new arena that opened in 2018, then promptly turned around and sold naming rights for the place to a financial services company that itself had gotten state subsidies, keeping all the proceeds despite the arena being actually owned by a state agency. This selling of naming rights that don’t belong to you is a thing that is done all the time in the name of “standard business procedure,” and so is hardly worthy of mention except to briefly boggle that nobody ever thinks to mention it.
Skip ahead to today, and the Bucks owners, billionaire leveraged buyout king Wes Edens and billionaire hedge fund manager Marc Lasry, are seeking to sell naming rights to the Deer District plaza, the public open space that they developed alongside the new arena. (And also alongside their two old arenas, which are now stacked up like cordwood. [CORRECTION: One down!]) This is totally different, though, as the Deer District is owned by Edens and Lasry, who bought it during arena development from — let’s see, how did they get the land again?
The next acquisition involved Block 4, or better known as the Live Block or Entertainment Block. It was reported that the Bucks organization paid approximately $2.3 Million for the land that is directly adjacent to the Fiserv Forum.[101] “The seller of the property was the Wisconsin Center District, who is the landlord for the new arena and acquired the Live Block from the City of Milwaukee.”[102] The site formerly housed a city owned parking structure along North 4th Street between West Highland and West Juneau Avenues.[103]
The reporting at the time didn’t attempt to determine whether $2.3 million was a fair price for the land. One thinks maybe not, though, if just seven months of naming rights to the place is now considered worth more than the entire purchase price. Plus, there were already allegations that the Bucks owners were getting a sweetheart deal on their land buys: An adjacent site that was once part of the never-completed Park East Freeway was sold by the county to Edens and Lasry for $1 despite one county supervisor estimating at the time that it had a value of $8.9 million.
The one way to look at this is that the billionaire financiers who own the Bucks figured out a savvy way to turn a massive profit on a land purchase, for which they should be lauded as real estate geniuses. The other way to look at it is that they figured out how to profit on a whole lot of public land they got at cut-rate prices, for which they should be lauded as real estate geniuses. And also maybe supervillains? There’s such a fine line, really.