Sports venues with separate entrances for luxury-seat holders are old news by now, but sports venues with separate entrances for condo owners across the street from the building, like the Sacramento Kings are about to have — that’s a new wrinkle:
“I don’t want to sound snobby—you could go and stand outside, but why would you when you have the opportunity to go through a VIP tunnel?” asked Christopher Miller, vice president of The Agency Development Group, the broker handling sales for the building. “You’re not going to wait in line, you’re going to walk right in. It’s a level of exclusivity that you and your family are going to enjoy.”
The tunnel, which runs from the residents’ parking garage to the stadium’s VIP lounge, will be accessible to all residents and their guests. Ownership of any condominium at The Residences at The Sawyer, Miller said, comes with access to the VIP lounges and seating for Kings home games. (Concerts, which are generally run by a promoter that rents the arena, are a different story.)
(Nice touch, developer guy, for prefacing your pitch to give condo buyers a special tunnel to go to sporting events without having to rub elbows with the masses with “I don’t want to sound snobby.”)
The Bloomberg article on this is awfully vague, so it’s not clear whether condo owners are actually getting free admission to Kings games, or just the ability to buy tickets for Kings games and go there through your own private passageway. (If the former, presumably the developer is paying the Kings for the tickets.) Either way, this doesn’t seem like the best sales pitch, honestly — how many people are really going to pay enough extra for this to make it worth more than you’d get from just selling those tickets to the general public — but hey, knock yourselves out, developers. Unless any city of Sacramento money went to provide this tunnel access, in which case, ew.