I was traveling yesterday and missed the big (?) news (?) about how “a senior White House source” has been in touch with Washington Commanders owner Josh Harris about having Donald Trump’s name on the Commanders’ new stadium, something that White House press secretary Karoline Leavitt said “would be a beautiful name, as it was President Trump who made the rebuilding of the new stadium possible.” (Citation needed on both of those facts, Karoline.)
That Trump wants his name on a football stadium should come as no surprise, as he wants his name on pretty much everything. That Harris is talking to him about it is also unsurprising, as it’s clearly good politics to meet with Trump and at least pretend to listen to him until his attention wanders elsewhere. Actually calling it “Trump Stadium” is another story, for a bunch of reasons:
- Naming rights are worth a lot — as much as $30 million a year, which even spread over 30 years can be worth almost half a billion dollars in present value — and that’s money Harris won’t eagerly give up. He could try for some kind of hybrid name, like “[Corporate Name Here] Stadium at Trump Field,” but he’s likely to be limited to a smaller group of potential buyers if the official brand is saddled with an unwanted partner, especially one as polarizing as Trump.
- ESPN reported that “a source with firsthand knowledge of the process” said Harris “doesn’t have the authority” to choose a name on his own, and “the city would be involved in that decision, and the Park Service would be involved.” That’s not necessarily true: D.C.’s term sheet with Harris grants the team “exclusive rights to manage, operate, market, and control the Stadium,” which presumably includes the right to name it. (Harris is explicitly guaranteed all the proceeds from stadium naming rights.) The city and Park Service could perhaps present some roadblocks in the case of a name they didn’t like, but then so could Trump if he doesn’t get his way.
- Stadium names, to put it mildly, come and go. Unless Trump is successful in getting it contractually guaranteed that his name will be on the stadium in perpetuity, there would be nothing stopping Harris from quietly removing it once he’s out of office. (Or, more hilariously, printing it in the smallest type size imaginable.)
So this is all firmly in the category of things to wait and only take seriously if anyone at the White House still remembers it a month from now, like the time Trump said he wouldn’t allow the stadium to be built unless the Commanders changed back to their old name or the time he threatened to take away NFL tax breaks if players kept protesting racism. Or, you could run story after story about what D.C. residents think and what people on the internet think and what Tip O’Neill would think, that’s also a choice.

