The U.S. Men’s National Team is now extremely out of the World Cup, joining co-hosts Canada and Mexico on the sidelines, but North America still has two more weeks of the sweet, sweet international tourism that comes with hosting the tournament. Or, you know, not:
As Toronto’s official FIFA World Cup 2026 hosting duties come to an end, data shows that the city saw little economic gain during the first two weeks of the tournament…
Data from payment processing company Moneris between June 12 and 26 — the first two weeks of the World Cup in Toronto — showed that debit and credit card spending at restaurants and bars in the city rose by just three per cent compared with the same time last year.
A 3% increase isn’t actually terrible in a city the size of Toronto, which can swallow 40,000 or so soccer fans without much noticing. The bigger problem, notes the CBC, is that Toronto taxpayers spent about $380 million on hosting six World Cup matches, which is tough to earn back one debit card charge at a time.
In Texas, meanwhile, the news site Border Report interviewed our old frenemy, sports economist Andy Zimbalist, and learned that “events like the World Cup generate little or no net economic benefit because FIFA keeps most event revenue while host cities absorb major expenses.” Then the site ran this under the whiplash-inducing headline “Impact of World Cup in Texas goes beyond the dollars and cents,” because Zimbalist said the games were maybe “worth it because there was so much togetherness.”
But anyway, who are you going to believe, some pointy-headed bean counter or a respected international sports business entity? Philadelphia’s 6abc digital staff doesn’t need any “experts” or “numbers” when it can just reprint the official press release:
With the final match at the Philadelphia Stadium in the books, FIFA is releasing new details about the World Cup impact locally.
More than 409,000 people attended the six matches — five of which were sold-out. …
Fans consumed 290,000 beers and more than 55,000 hot dogs.
After each match day, any food from the stadium that was not consumed was given to local food banks, totaling 15,000 pounds of food.
Getting 15,000 pounds of leftover food for a mere $380 million — who can put a price on that? Other than $380 million, sure, but that’s the bean-counter way of looking at things, whereas if you count up all the actual unused beans … I’ll see myself out.


